IBS Tales

I’ve seen quite a few strange adverts for IBS products over the years, trying desperately to advertise laxatives or anti-diarrheals without mentioning the words bowel, diarrhea, constipation, toilet or poo. And the ad I just heard on the radio for Dulcoease is a real master of this genre. Dulcoease, for the uninitiated, is a stool [...]

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